
Like or not, smartphone start-up OnePlus has definitely managed to get its name out there, and fast, and the methods it used to achieve that will, in hindsight, prove irrelevant if the company manages to capitalize on all the free publicity in the future. What are those methods? First off, an aggressive, anti-status quo campaign that managed to rally smartphone buyers who felt their hard-earned cash should be worth more to manufacturers, and an exclusive, invitations-only system that caused a ton of outrage (and publicity) worldwide...
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